Welcome to your hub for social impact communication!

The challenges of gaining public attention for social enterprises are significant, especially in a context where attention is a scarce commodity and where they compete not only with other social causes but also with entertainment and social media platforms like Netflix, Instagram, and TikTok.

To navigate the attention economy, social enterprises must understand that: Attention is a limited resource in the information age, where there is information overload and constant distractions. Competition for public attention is fierce, and organizations must learn to stand out in a saturated environment.It is essential to develop a strategy to capture and hold attention, which involves creating content that is engaging, emotional, relevant, and clear.

Brand building is fundamental to success, as people tend to support and remember brands they believe in. Social enterprises must be aware that their brand and message are not secondary to their core work, but must be cultivated with the same care and attention.

Our playbook results from in-depth analysis and research into the communication challenges social enterprises face. We understand that many social enterprises have limited resources, and some may not even have a dedicated communication or marketing department. That’s why we have compiled a comprehensive guide filled with tips and strategies to help social enterprises create effective communication materials that not only boost sales and position their brand but also spread their social mission.