Social Impact Communicators

social enterprises

  • Social Enterprises: Communicating Impact in the Attention Economy

    Social enterprises face unique communication challenges compared to traditional businesses due to their dual mission. They need to communicate both about their products and services and about the social impact they generate. This requires creating communication materials that drive sales, position the brand, and spread the social mission. In addition, social enterprises often have limited…

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  • Develop Your Impact Strategy

    Building an impact strategy involves various starting points, such as identifying stakeholders and gathering insights on key issues or projects. An impact strategy is not only the right thing to do, but it also benefits the business. This article explores how to get started on this essential journey. An impact strategy is planning and measuring…

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  • How do you Create Videos for Social Impact Communication

    Online video consumption trends continue to amaze, yet this format is hardly considered in social impact communication campaigns. According to a Google study, 6 out of 10 people affirm that they prefer to watch videos online than to watch television. Hubspot data shows that 78% of people watch online videos every week, and according to…

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  • Leading a Social Enterprise-Which is the Right Approach?

    Leading a Social Enterprise-Which is the Right Approach?

    Managing a social enterprise is challenging, as it involves addressing business goals and social or environmental impact. This additional layer of complexity can often leave social entrepreneurs unsure about how best to lead their organizations effectively. One of the primary challenges faced by social entrepreneurs is determining the right leadership approach for their organization. Two…

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